How it Works

1. First, Let’s Meet. Of course, we need to have a live conversation or meeting to discuss your specific situation, needs, and priorities. We'll determine how well I align and if having a Fractional CMO is right for you at this time.

2. We Commit to Engage. As a Fractional CMO/VP of Marketing, I need a minimum of 10 hours per week for at least 8 weeks to do a sufficient job for your company. 

3. I Get to Work. In the first few weeks, I will spend time with various groups to get as much of a “brain dump” as possible, including: Sales, Product, select customers and partners, and relevant company leaders and founders. If there are marketing staff or marketing contractors/agency, I need to get to know them as well. During that first month, I will conduct my own competitive landscape review and observe as many sales calls/demos as possible. All of this helps determine the higher-priority marketing needs. By the second month, I will have gained enough knowledge and insight to start laying out a marketing plan of attack, everything from low-hanging opportunities to longer-term initiatives, based on a matrix of prioritization and resources. That plan will be socialized to key executives and stakeholders, adjusting it as needed to create a 6-month (or 12-month) roadmap for marketing. 

4. We Determine Next Steps. 15 days prior to the end of the first 8-week contract, we'll determine whether to extend the contract on a monthly basis or wrap things up.